A new gel aimed at treating erectile dysfunction was launched in the UK in April 2023.
Eroxon, which promises an almost instant fix for people struggling with the common issue, is easy to buy for customers.
What is Eroxon gel?
Eroxon gel is a new treatment for erectile dysfunction (ED), the condition characterised by the inability to get or maintain an erection.
It is suitable for men over the age of 18, with both mild to severe forms of impotence.
The gel is the first over-the-counter topical treatment for ED available without a prescription.
The gel is safe and effective as a treatment for impotence, as shown by two phase three clinical trials.
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The first 12-week trial saw 250 men use the gel.
At 12 weeks, 63 per cent of volunteers showed significant improvement in their erectile function.
Three in five erections attributed to Eroxon happened within ten minutes of using the gel.
The second trial confirmed these findings.
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Dr David Ralph, consultant urologist at UCLH said: "The efficacy of Eroxon is remarkable and approaches the efficacy of current first line therapy but with significantly lower adverse effects.
"With topical application it will be of particular appeal to mild to moderate ED patients who want a fast onset of action."
Very few side effects were reported during the trials, with headaches, nausea and skin irritation the only ones mentioned by volunteers.
The gel has been approved for use in Europe and the UK for the treatment of ED but it is recommended that users read the instruction leaflet before using and speak to their doctor if they have any concerns.
Around one in four men under 40 experience erectile dysfunction.
The number is thought to double in older age groups.
How does Eroxon gel work?
Eroxon gel is designed to be applied just before sex.
It only works if a man is sexually aroused.
A pea-sized amount is applied to the head of the penis for about 15 seconds.
The gel stimulates the nerve endings of the penis through a process of quickly cooling the head, followed by a gradual warming effect.
The result is increased blood flow to the penis, and an erection.
TV's Doctor Hilary Jones was an adviser to the Eroxon Information Panel and said that the drug could prove a game-changer.
Dr Jones said: "Eroxon offers a breakthrough for sexual wellness.
"Eroxon gel ensures sexual spontaneity remains intact thanks to its speed of action.
"Previous ED treatments can take up to an hour to work, potentially destroying any intimacy.
"Plus, super studies show that almost 50 per cent of men actually gave up using them."
Is Eroxon gel available in the UK?
In April 2023 Eroxon gel became available for purchase in the UK and Ireland.
You must be over 18 to purchase but, unlike other erectile dysfunction treatments, you do not need a prescription.
This means those dealing with ED don't have to wait for an appointment with their doctor, like you need to do for a prescription for Viagra.
Where can I buy Eroxon gel?
Eroxon is available to buy in Boots stores and on their website.
The product, which comes with four single use gels, is being sold at a retail price of £24.99.
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An eight pack is also available for £49.98.
Eroxon is also available to order a number of online pharmacies.
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